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Publications by Michael J. Houston
Exemplars or Beliefs? The Impact of Self‐View on the Nature and Relative Influence of Brand Associations
Journal of Consumer Research
Arts
Business
Humanities
Marketing
Economics
International Management
Anthropology
Econometrics
Related publications
The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement
International Journal of Business and Social Research
The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty
The Impact of Brand Awareness and Country of Origin on Purchase Intention With Mediation of Self Congruity on Chinese Brand Automotive Products Wuling
Petra International Journal of Business Studies
Influence of Congruency Between Ideal Self and Brand Image on Sustainable Happiness
Sustainability
Development
Management
Monitoring
Environmental Science
Renewable Energy
Energy Engineering
Law
Sustainability
Planning
Policy
Power Technology
the Environment
Geography
Research on the Influence of Negative Information of Brand Spokesmen on Brand Attitude
The Impact of the Level of Cultural Intelligence and Self-Efficacy Beliefs of Tourist Guides on Service Encounter
Gaziantep University Journal of Social Sciences
The Research of Status’s Influence on Consumers’ Self-Brand Connection With Luxury Brands: Moderating Role of Self-Esteem and Vanity*
Open Journal of Business and Management
The Effect of Similarity Between the Study and the Prototypical Exemplars on the Recognition of Prototypical Exemplars.
Shinrigaku Kenkyu
Psychology
Influence of Brand on the Company's Trade Policy
Theoretical & Applied Science
