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Publications by Michael B. Beverland
From Strategy to Tactics: Building, Implementing, and Managing Brand Equity in Business Markets
Industrial Marketing Management
Marketing
Implementing Market Orientation in Industrial Firms: A Multiple Case Study
Industrial Marketing Management
Marketing
Related publications
Success in Business-A Brand Equity Perspective
American Journal of Applied Sciences
Multidisciplinary
Approach to Building and Implementing Business Intelligence Systems
Interdisciplinary Journal of Information, Knowledge, and Management
Information Systems
Management
Computer Science
Approach to Building and Implementing Business Intelligence Systems
How Nostalgic Brand Positioning Shapes Brand Equity: Differences Between Emerging and Developed Markets
Journal of the Academy of Marketing Science
Marketing
Economics
International Management
Business
Econometrics
Building Brand Equity Through Corporate Societal Marketing
Journal of Public Policy and Marketing
Marketing
Economics
International Management
Business
Econometrics
Building User Commitment to Implementing a Knowledge Management Strategy
Information and Management
Information Systems
Management
Management Information Systems
The Effects of Multimedia Advertising on Building Brand Equity
Management Science Letters
Accounting
Management
Business
Student-Based Brand Equity in the Business Schools Sector: An Exploratory Study
New Educational Review
Education
The Strategic Impact of Sensory Elements on Building and Developing Brand Equity
Management Dynamics in the Knowledge Economy
