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Publications by Michael J. Swenson

Personal Selling Constructs and Measures: Emic Versus Etic Approaches to Cross‐national Research

European Journal of Marketing

English

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The Influence of Personal Selling and Quality Products to Purchase Decision

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Rating Versus Ranking: What Is the Best Way to Reduce Response and Language Bias in Cross-National Research?

International Business Review

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Approaches to Formation of Cross-Cultural Communication, National and Civil Consciousness of Teenagers

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Introduction: Translation of Questionnaires in Cross-National and Cross-Cultural Research

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