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Publications by Michael L. Rothschild

Predicting Memory for Components of TV Commercials From EEG

Journal of Consumer Research

International Management

English

Recognition Versus Recall as Measures of Television Commercial Forgetting

Journal of Marketing Research

International Management

English

Related publications

Optimal Timing of TV Commercials: Symmetrical Model

SSRN Electronic Journal

English

Multimodal Metaphor in Ten Dutch TV Commercials

Public Journal of Semiotics

English

Emotions, Attitudes and Memorability Associated With TV Commercials

Journal of Targeting, Measurement and Analysis for Marketing

English

Zipped Commercials, Zapped Memory? Not Necessarily

Business and Management Research

English

Predicting Reasoning From Memory.

Journal of Experimental Psychology: General

Developmental Neuroscience

Cognitive Psychology

English

The Effects of Programme Context on Memory for Humorous Television Commercials

Applied Cognitive Psychology

Educational Psychology

Cognitive Psychology

English

A Content Analysis of Appeals in Food and Beverage TV Commercials

Journal of Media Research

English

Enhancing Memory of Television Commercials Through Message Spacing

Journal of Marketing Research

International Management

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Automatic and Direct Identification of Blink Components From Scalp EEG

Instrumentation

Information Systems

Electronic Engineering

Analytical Chemistry

Molecular Physics,

English