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Publications by Michael L. Rothschild

Predicting Memory for Components of TV Commercials From EEG

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
1990English

Recognition Versus Recall as Measures of Television Commercial Forgetting

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1988English

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