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Publications by Michael Obal
Customer Participation in New Product Development and New Product Performance: The Moderating Role of Expertise
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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The Impact of Structural Capital on New Product Development Performance Effectiveness- The Mediating Role of New Product Vision and Competitive Advantage
International Journal of Human Resource Studies
New Product Development Considering Product Cannibalization, Development Cost and Production Cost
Journal of the Operations Research Society of Japan
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Customer Satisfaction in IS Projects: Assessing the Role of Process and Product Performance
Communications of the Association for Information Systems
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Eyes on New Product Development
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Improving the Performance of New Product Teams
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