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Publications by Michel Wedel

Implementing Retail Category Management: A Model-Based Approach to Setting Optimal Markups

Customer Needs and Solutions

English

Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration

SSRN Electronic Journal

English

Statistical Data Fusion for Cross-Tabulation

Journal of Marketing Research

International Management

English

My Mobile Music: An Adaptive Personalization System for Digital Audio Players

Marketing Science

International Management

English

Profile Construction in Experimental Choice Designs for Mixed Logit Models

Marketing Science

International Management

English

Cross-Selling Through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction

International Journal of Research in Marketing

English

Bayesian Estimation of Circumplex Models Subject to Prior Theory Constraints and Scale-Usage Bias

Applied Mathematics

English

A Latent Class Binomial Logit Methodology for the Analysis of Paired Comparison Choice Data.

Decision Sciences

Information Systems

Management of Technology

English

Effect of Various Levels of Selenium in Wheat and Meat on Blood Se Status Indices and on Se Balance in Dutch Men

British Journal of Nutrition

English