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Publications by Mirjam A. Tuk

Assessing Consequences of Component Sharing Across Brands in the Vertical Product Line in the Automotive Market

Journal of Product Innovation Management

Management of Technology

English

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Component Sharing Across Product Categories Leads to Functional Diversification: Evidence From the Japanese Digital Audio-Visual Products Market

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A “Value for Money” Framework to Study Product Competitiveness in the Automotive Market

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Forming the Single Product Market of European Union Countries: Evolution and Consequences of Liberalization

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Moving Beyond Correlations in Assessing the Consequences of Poverty

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The Overlooked Component in the Consumption of Counterfeit Luxury Brands Studies: Materialism - A Literature Review

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Vertical Cooperative Advertising With Substitute Brands

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Product Differentiation and Market Power in the California Gasoline Market

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