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Publications by Mirza Sajid Mahmood
Impact of Brand Equity, Advertisement and Hedonic Consumption Tendencies on Cognitive Dissonance: A Mediation Study
International Journal of Marketing Studies
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Influence of Brand Equity on Brand Trust: Mediation of Brand Reputation and Moderation of Social Media
The Impact of Cognitive Dissonance on Young Entrepreneurs
Brand Equity Dimensions of Mediation in Satisfaction as Customer Loyalty
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Impact of Fashion Innovativeness on Consumer-Based Brand Equity
Journal of Consumer Marketing
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Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity
Eurasian Journal of Business and Economics
Research on the Impact of Content Marketing on Brand Equity
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The Impact of Corporate Rebranding on Brand Equity and Firm Performance
Journal of Business and Retail Management Research
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The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.
Academy of Management Proceedings
