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Publications by Mohammad Abdallah Ali Alryalat
Advertisements on Facebook: Identifying the Persuasive Elements in the Development of Positive Attitudes in Consumers
Journal of Retailing and Consumer Services
Marketing
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The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions
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Investors’ Reactions to Company Advertisements: The Persuasive Effect of Product-Featuring Ads
European Journal of Marketing
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The Influence of Content and Trust on Consumers' Intention to Accept Mobile Advertisements
International Journal of E-Services and Mobile Applications
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Undergraduates' Attitudes Toward the Use of Facebook in Fundamental English Course
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Persuasive Content Generator the Design, Development and Validation of Persuasive Contect Generator Based on Social Media Profiles