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Publications by Mohammad Bakher Naseri

Role of Demographics, Social Connectedness and Prior Internet Experience in Adoption of Online Shopping: Applications for Direct Marketing

Journal of Targeting, Measurement and Analysis for Marketing

English

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Antecedents and Consequences of Customer Experience in Internet Shopping Environments

Asia-pacific Journal of Multimedia services convergent with Art, Humanities, and Sociology

English

Telepresence and Fantasy in Online Apparel Shopping Experience

Journal of Fashion Marketing and Management

International Management

English

The Role of Digital Marketing and Online Relationship Quality in Social Tourism

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

English

Prior Experience, Perceived Usefulness and the Web: Factors Influencing Agricultural Audiences’ Adoption of Internet Communication Tools

Journal of Applied Communications

English

Exploring Students’ Use of the Social Networking Site WhatsApp to Foster Connectedness in the Online Learning Experience

Irish Journal of Technology Enhanced Learning

English

Older Women's Experience With Online Apparel Shopping

English

Exploring Factors Affecting Consumers’ Adoption of Shopping via Mobile Applications in Turkey

International Journal of Marketing Studies

English

Adoption of Internet-Based Marketing Channels by Small- And Medium-Sized Manufacturers

International Journal of e-Business Research

Computer Science Applications

Management Information Systems

English

Marketing-Mix of Online Social Lending Websites

Journal of Electronic Commerce in Organizations

Computer Science Applications

Computer Networks

English