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Publications by Monica Mulala

Brand-Related eWOM and Its Effects on Purchase Decisions: An Empirical Study of University of Botswana Students

International Journal of Business and Management

English

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An Empirical Study on Smartphone Addiction of the University Students

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University Students’ Insight on Brand Equity

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Buyers’ Property Asset Purchase Decisions: An Empirical Study on the High-End Residential Property Market in Hong Kong

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The Effects of Energy Considerations on House Purchase Decisions

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An Empirical Study on Online Purchase Behavior and Consumer's Perception of Online Shopping

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The Effects of Tax Holiday on Investment Decisions: An Empirical Analysis

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