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Publications by Morteza Rezaee

The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries

Central European Business Review

International Management

Management of Technology

English

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Perceived Brand Personality of Symbolic Brands

Journal of Economics and Behavioral Studies

English

Investigating the Effect of CSR on Brand Equity With the Mediating Role of Brand Personality and Brand Reputation: A Case Study of Golrang

Journal of Business Administration Researches

English

Brand Personality Dimensions in the Brazilian Context

BAR - Brazilian Administration Review

English

The Effect of Brand Personality and Brand Satisfaction on Brand Loyalty: A Conceptual Paper

Journal of Management Research

English

Effect of Dimensions of Service Quality on the Brand Equity in the Fast Food Industry

Studies in Business and Economics

Social Psychology

English

The Effect of Perceived Corporate Social Responsibility on the Brand Equity for Sports Brands

INTERNATIONAL REFEREED ACADEMIC JOURNAL OF SPORTS

English

The Role of Brand Awareness on Brand Image, Perceived Quality and Effect on Risk in Create Brand Trust

New Trends and Issues Proceedings on Humanities and Social Sciences

English

Success in Business-A Brand Equity Perspective

American Journal of Applied Sciences

Multidisciplinary

English

Effect of Utilitarian Benefit on Green Brand Equity With Green Brand Image

Jurnal Manajemen

English