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Publications by Mustafa Atsan

The Process Creating Brand Identity in Destinations: A Research on Anamur

Journal of Tourism Theory and Research
2019English

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Creating a State Brand: A Brand and Branding Serbia

Ekonomika
2018English

Rethinking Brand Identity to Become an Iconic Brand - A Study on Pepsi

Asian Business Review
2015English

Rethinking Brand Identity to Become an Iconic Brand - A Study on Pepsi

Asian Business Review
2015English

The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey

International Journal of Marketing Studies
2017English

Identity and Multicultural Social Work Research: A Reflection in Process

Advances in Social Work
2001English

B2B Service Brand Identity and Brand Performance

European Journal of Marketing
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2015English

Online Brand Awareness. A Case-Study on Creating Associations and Attachment

Journal of Media Research
2018English

Identity, Positioning, Brand Image and Brand Equity Comparison.

Independent Journal of Management & Production
2017English

A Field Research on Youth’s Brand Loyalty and Brand Sensitivity in Clothes: A Application in Turkey

European Journal of Business and Management Research
2020English

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