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Publications by My˜ Bui
Healthy Brands: Establishing Brand Credibility, Commitment and Connection Among Consumers
Journal of Consumer Marketing
Marketing
International Management
Business
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Factors Affecting Brand Loyalty Among Malaysian Consumers in Their Choice of Mobile Phone Brands
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The Research of Status’s Influence on Consumers’ Self-Brand Connection With Luxury Brands: Moderating Role of Self-Esteem and Vanity*
Open Journal of Business and Management
Film or Film Brand? UK Consumers’ Engagement With Films as Brands
British Journal of Management
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Consumers’ Identification With Corporate Brands: Brand Prestige, Anthropomorphism and Engagement in Social Media
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Making the Brand Appealing: Advertising Strategies and Consumers' Attitude Towards UK Retail Bank Brands
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The Development of Brand Attitudes Among Young Consumers
Marketing Intelligence and Planning
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Establishing the Credibility of Archaeoastronomical Sites
Proceedings of the International Astronomical Union
Astrophysics
Astronomy
Planetary Science
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Perceived Brand Personality of Symbolic Brands
Journal of Economics and Behavioral Studies
Establishing and Demonstrating US Hospital Brands Through Facebook
Observatorio
Communication
Communications
Computer Networks
