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Publications by Nadja Silberhorn

Does Umbrella Branding Really Work? Investigating Cross-Category Brand Loyalty

Journal of Business Economics

International Management

English

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Investigating the Effectiveness of Branding on Customer Loyalty in Some Selected Hotels in Accra, Ghana

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Regional Branding: Building Brand Value

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

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Creating a State Brand: A Brand and Branding Serbia

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The Triangle of Sensory Marketing Model: Does It Stimulate Brand Experience and Loyalty?

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Idol Attachment and Human Brand Loyalty

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Implantological Solutions After Complex Augmentation Procedures. What Does Really Work?

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