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Publications by Nathalie van Popering

To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

Journal of Business Ethics

International Management

English

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Corporate Equality and Equity Prices: Doing Well While Doing Good?

SSRN Electronic Journal

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Customers’ Imprint About Cause Related Marketing Driven Through Experiential Marketing

Annals of Dunarea de Jos University of Galati. Fascicle I. Economics and Applied Informatics

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Doing Well by Doing Good in the Community: Evidence From Some South African Small Businesses

Journal of Applied Business Research

International Management

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Conflict Between Doing Well and Doing Good? Capital Budgeting Case Study - Coors

Journal of Business Case Studies (JBCS)

English

Doing Good by Doing Well? Microfinance, Self-Regulation and Borrowers' Over-Indebtedness in the Dominican Republic

Journal of International Development

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‘Doing Good’ in Italian Through Student Community Engagement

Australian Review of Applied Linguistics

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Doing Good Is Good Business

Space and Culture, India

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Political Science

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Pengaruh Cause Related Marketing Dan Brand Image Terhadap Brand Trust Pada Biro Travel Online

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Attention, Emotions and Cause-Related Marketing Effectiveness

European Journal of Marketing

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