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Publications by Nedra Bahri-Ammari

Loyalty Strategy and Social-CRM

Competitive Social Media Marketing Strategies

English

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The Relationship Between E-CRM and Customer Loyalty: A Kenyan Commercial Bank Case Study

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Bank Loyalty, Social Networks and Crisis

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Analysis of Operative Factors and Practices in Social CRM

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Data Mining of Social Media – The Bridge Between Traditional and Social CRM

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Social CRM: How Companies Can Link Into the Social Web of Consumers

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Impact of SMEs Strategy on Loyalty: The Hairdresser Case

Spanish Journal of Marketing - ESIC

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Loyalty Programs as a Part of Company’s Marketing Strategy

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Biological Sciences

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