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Publications by Nicholas H. Lurie

Gamification and Mobile Marketing Effectiveness

Journal of Interactive Marketing

International Management

English

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Gamification of Citizen Sensing Through Mobile Social Reporting

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Effectiveness of Gamification Elements in Blended Learning Environments

Turkish Online Journal of Distance Education

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Pembelajaran Organisasi Makhluk Hidup Berbasis Gamification Menggunakan Mobile Augmented Reality

JINOTEP (Jurnal Inovasi dan Teknologi Pembelajaran) Kajian dan Riset dalam Teknologi Pembelajaran

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Gamification as a Model of Marketing Mechanism for Managing Child Nutrition

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Attention, Emotions and Cause-Related Marketing Effectiveness

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The Mobile Marketing Handbook: A Step‐by‐Step Guide to Creating Dynamic Mobile Marketing Campaigns

Journal of the Canadian Health Libraries Association

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Effectiveness of Mobile Marketing System to Improve the Potential of MSMEs Using Location-Based Service System

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Crowdsourcing In-Situ Data on Land Cover and Land Use Using Gamification and Mobile Technology

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Examining the Impact of Gamification on Intention of Engagement and Brand Attitude in the Marketing Context

Computers in Human Behavior

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