Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Niels Frederik Lund

The Brand Value Continuum: Countering Co-Destruction of Destination Branding in Social Media Through Storytelling

Journal of Travel Research

Hospitality Management

English

Related publications

Storytelling in Destination Brand Communication: A Qualitative Analysis

Journal of Global Business Insights

English

Regional Branding: Building Brand Value

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Biological Sciences

English

The Role and Importance of Social Media in Communicating Brand Value

English

Brand Experience Effects on Consumer Social Media Marketing Perceptions and Brand Value

Journal of Global Strategic Management

English

Metaphors and Destination Image in Sumedang Tourism Promotion Through Social Media

English

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Journal of Marketing

International Management

English

Brand Performances in Social Media

Journal of Interactive Marketing

International Management

English

Towards Co-Creation:exploring Prospects of Employee Brand Knowledge in Internal Branding

English

Social Media Marketing, Functional Branding Strategy and Intentional Branding

Problems and Perspectives in Management

Public Administration

International Management

Information Systems

Political Science

English