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Publications by Nkanikpo Ibok Ibok

Behavioural Characteristics and the Marketing Implications of the Low Income Consumers

International Journal of Business Administration

English

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Working Consumers: The Next Step in Marketing Theory?

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Arguments Supporting Kefir Marketing to the Low-Income Urban African Population in South Africa

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The Rise of China and India and the Commodity Boom: Economic and Environmental Implications for Low-Income Countries

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Predicting the Influence of Travel Web Site Effectiveness Characteristics on Technology Acceptance and Its Marketing Implications

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Examining the Feasibility of Implementing Behavioural Economics Strategies That Encourage Home Dinner Vegetable Intake Among Low-Income Children

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