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Publications by Noemí Martínez-Caraballo

Consumer-Brand Relationships Under the Marketing 3.0 Paradigm: A Literature Review

Frontiers in Psychology
Psychology
2017English

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Brand Experience Effects on Consumer Social Media Marketing Perceptions and Brand Value

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The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically

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Social Marketing and Breastfeeding: A Literature Review

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Consumer Emotions and E-Commerce: A Literature Review

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How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?

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