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Publications by Nonik K. Ningrum

The Congruency Between Self and Brand

HOLISTICA – Journal of Business and Public Administration

English

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Influence of Congruency Between Ideal Self and Brand Image on Sustainable Happiness

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The Credible Brand Model : The Effects of Ideological Congruency and Customer-Based Brand Equity on Media and Message Credibility

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Congruency Effects Between Number Magnitude and Response Force.

Journal of Experimental Psychology: Learning Memory and Cognition

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The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement

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Metrical Congruency and Kinematic Familiarity Facilitate Temporal Binding Between Musical and Dance Rhythms

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How Nostalgic Brand Positioning Shapes Brand Equity: Differences Between Emerging and Developed Markets

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