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Publications by Olimpia C. Racela
The Relative Influence of Consumer Innovativeness, Brand Loyalty, and Deal Proneness on New Product Adoption: A Direct Product Experience Study
Journal of Marketing Research and Case Studies
Related publications
Consumer Innovativeness and Opinion Leadership: Revisiting Consumer Characteristics in New Product Diffusion Model
Global Business and Economics Review
Economics
International Management
Business
Econometrics
The Effects of Fashion Interest, Product Novelty and Product Quality on Brand Consciousness and Brand Loyalty in Fashion Apparel Purchase
Mediterranean Journal of Social Sciences
The Effect of Brand Awareness, Product Knowledge and Product Quality on Purchase Decisions and Its Impact on Consumer Loyalty in Moorlife Products in Banda Aceh City, Indonesia
International Journal of Business Management and Economic Review
The Effect of Consumer Involvement on Brand Loyalty: A Study on Smart Phone Products
Pressacademia
Impact of Fashion Innovativeness on Consumer-Based Brand Equity
Journal of Consumer Marketing
Marketing
International Management
Business
Exploring Impact of Consumer and Product Characteristics on E-Commerce Adoption: A Study of Consumers in India
Journal of Technology Management for Growing Economies
Country-Of-Origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation
Journal of Applied Sciences
A New Thinking of Loyalty for a Travel Product
J. of Tourism and Hospitality Management
The Importance of Brand in Consumer Buying Behavior and Product Quality Assesment
CBU International Conference Proceedings
