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Publications by Olutayo Otubanjo

The Extended Corporate Identity Mix

International Journal of Marketing Studies

English

Theorising the Interconnectivity Between Corporate Social Responsibility (CSR) and Corporate Identity

Journal of Management and Sustainability

English

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Corporate Identity Studies: Sample of Beko

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The Corporate Identity, Total Corporate Communications, Stakeholders’ Attributed Identities, Identifications and Behaviours Continuum

European Journal of Marketing

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Corporate Identity: The Concept, Its Measurement and Management

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Innovative Training in Designing Corporate Identity

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Organizational Behavior

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Social Values and Ethics for Communicating the Corporate Identity

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Corporate Environmentalism and Top Management Identity Negotiation

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Corporate Brand Identity Measurement - An Application to the Services Sector

International Journal of Innovation and Learning

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