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Publications by Ondřej Dufek
Loyalty Programs as a Part of Company’s Marketing Strategy
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Agricultural
Biological Sciences
Consumer Behavior on the Media Market
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Agricultural
Biological Sciences
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Sovereign Marketing: A New Strategy of Marketing
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Attracting New Customers to Loyalty Programs: The Effectiveness of Monetary Versus Nonmonetary Loyalty Programs
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Motivation and Satisfaction Towards Employees’ Loyalty to Achieve Company’s Advantage
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi).
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Understanding of Loyalty Programs’ Participation Rules
Revista Brasileira de Gestao de Negocios
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Relationship Marketing in the Industrial Sector for Organic Products: The Assumption of Loyalty Programs Customers and Endomarketing
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Experience Marketing as a Modern Promotion Strategy for Hotels Chains
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