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Publications by Oswald Aisat Igau
Determinant Factors of Consumers’ Green Purchase Intention: The Moderating Role of Environmental Advertising
Asian Social Science
Arts
Finance
Humanities
Economics
Econometrics
Social Sciences
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The Effect of Green Purchase Intention Factors on the Environmental Friendly Detergent Product (Lerak)
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A Study on Factors Influencing Purchase Intention of Consumers Towards Two Wheelers
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The Influence of Advertising Appeals on Viral Advertising, Brand Awareness, and Purchase Intention: The Moderator Role of Hedonic Personality
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Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap
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Relationships Between the Advertising Appeal and Behavioral Intention: The Mediating Role of the Attitude Towards Advertising Appeal and Moderating Role of Cultural Norm
