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Publications by Otto Petrovic
A Digital Platform for Marketing Communications in the Mobile and Social Media Space
IFIP Advances in Information and Communication Technology
Computer Networks
Information Systems
Management
Communications
D-Move: A Sociotechnical Environment to Provide Experience- Based Learning to Digital Natives
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Digital Wine Marketing: Social Media Marketing for the Wine Industry
BIO Web of Conferences
The Mobile Network as a New Medium for Marketing Communications
Cross-Cultural Characteristics of International Marketing Communications on Web-Site and Social Media
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Mobile Communications as a Challenges to the Mass Media
International Journal of Journalism & Mass Communication
Mobile Imaging Platform for Digital Influenza Virus Counting
Lab on a Chip - Miniaturisation for Chemistry and Biology
Biochemistry
Nanoscience
Bioengineering
Nanotechnology
Chemistry
Biomedical Engineering
Upstream Social Marketing for Implementing Mobile Government
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Soap Opera Actors’ Social Climbing in the Digital Media: A Study of Digital Traces in Social Media
The Effects of Social Media Marketing Antecedents on Social Media Marketing, Brand Loyalty and Purchase Intention: A Customer Perspective
Journal of Business and Retail Management Research
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Social Media – New Challenges and Approaches for Communications Research
European Journal of Communication
Communication
Language
Linguistics