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Publications by Owen Wright

A Case Study Synthesis of Co-Branding, Retailing and Franchising

Asian Journal of Marketing
2014English

Professor Charles Fraser Beckingham 1914–1998

Bulletin of the School of Oriental and African Studies
Cultural StudiesHistory
1999English

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Internal and External Branding: A Case Study of SIMPO Furniture Company

International Review
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Changing Consumer Preferences From Unorganized Retailing Towards Organized Retailing: A Study in Jammu

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Network Form and Performance. The Case of Multi-Unit Franchising

SSRN Electronic Journal
2015English

Dimensions of Internal Branding -A Conceptual Study

JOURNAL OF MANAGEMENT
2019English

Co-Branding Strategy as a Source of Innovation on International Market

Journal of Intercultural Management
2017English

Instagram as a Tool for Destination Branding – Case Study on the Major Cities of Romania

Journal of Media Research
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Franchising as a Way of Creating Entrepreneurship and Innovation

Comparative Economic Research
EconomicsEconometricsFinance
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Recent Trends on the Retail Location in the Urban Retailing System: A Case Study of Kushiro, Hokkaido

Geographical review of Japan, Series B.
1997English

A Study on E-Retailing Based Consumer Perception of Electronic Goods

International Journal of Environment, Ecology, Family and Urban Studies
2019English

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