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Publications by P.T. Raveendran

Chocolate Packaging Cues and First Moment of Truth: An Exploratory Study on Young Consumers’ Mind

Management Science Letters

English

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Chocolate, Colour and Consideration: An Exploratory Study of Consumer Response to Packaging Variation in the South African Confectionery Sector

International Journal of Marketing Studies

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An Exploratory Study Into the Role and Interplay of Intrinsic and Extrinsic Cues in Australian Consumers’ Evaluations of Fish

Australasian Marketing Journal

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“Brand Choice Behaviour of Online Consumers – An Exploratory Study”

International Journal of Advanced Research

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Effects of Packaging Design on Sensory Liking and Willingness to Purchase: A Study Using Novel Chocolate Packaging

Multidisciplinary

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An Exploratory Study on Consumers Attention Towards Social Media Advertising: An Electroencephalography Approach

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Moment of Truth?

American Association of Industrial Nurses Journal

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A Moment of Truth

Journal of Human Values

Organizational Behavior

Human Resource Management

Cultural Studies

Political Science

Social Psychology

English

Top-Of-Mind Awareness (TOMA) and Product-Country Images (PCI) : An Exploratory Study

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Subconscious Responses to Fear-Appeal Health Warnings: An Exploratory Study of Cigarette Packaging

South African Journal of Economic and Management Sciences

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