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Publications by Pantea Foroudi

Influence of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation on Hotel Industry’s Brand Performance

International Journal of Hospitality Management

Hospitality Management

English

Perceptional Components of Brand Equity: Configuring the Symmetrical and Asymmetrical Paths to Brand Loyalty and Brand Purchase Intention

Journal of Business Research

English

Continuance Interaction Intention in Retailing

Information Technology and People

Computer Science Applications

Information Systems

Information Sciences

English

Country-Of-Origin Effect and Millennials’ Wine Preferences–a Comparative Experiment

British Food Journal

English

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