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Publications by Penny Leff

Determining Marketing Costs and Returns in Alternative Marketing Channels

Renewable Agriculture and Food Systems
AgronomyCrop ScienceFood Science
2009English

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Using Marketing Approach to Respond to Internationalization Challenges and Changes in Marketing Channels

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Changing Impact of E-Business on Marketing Channels: Three Phases of Marketing Channels Evolution

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Relationship Value: Drivers and Outcomes in International Marketing Channels

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Length of Marketing Channels in Sales of Gas Boilers

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A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels

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Sport Marketing and Non Profit Marketing - Perfect Together

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The Future of Research in Marketing: Marketing Science

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