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Publications by Peter N. Kiriri

Consumer Perception: Animosity, Ethnocentrism and Willingness to Buy Chinese Products

European Journal of Marketing and Economics

English

Consumer Perception: Animosity, Ethnocentrism and Willingness to Buy Chinese Products

European Journal of Marketing and Economics

English

Measurement, Validity, and Dimensionality of Jennifer Aaker’s Brand Personality Scale for a Mobile Telephone Brand in a Developing Country

Journal of Business and Retail Management Research

English

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