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Publications by Phuong V. Nguyen
University Students’ Insight on Brand Equity
Management Science Letters
Accounting
Management
Business
The Impacts of Consumers’ Familiarity on Their Behavioral Intentions Towards Frozen Pangasius Products: A Study in Ho Chi Minh City, Vietnam
Review of European Studies
Related publications
The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.
Academy of Management Proceedings
Young Consumers’ Insights on Brand Equity
International Journal of Retail and Distribution Management
Hospitality Management
Business
Marketing
International Management
Leisure
Tourism
A Structural Evaluation of University Brand Equity Dimensions: Evidence From Private Indian University
International Journal of Customer Relationship Marketing and Management
Information Systems
Business
Marketing
International Management
Management
Management Information Systems
Brand Equity and Brand Performance on Branded Apparels in Chennai City
International Journal of Innovative Technology and Exploring Engineering
Mechanics of Materials
Electronic Engineering
Civil
Structural Engineering
Electrical
Computer Science
Identity, Positioning, Brand Image and Brand Equity Comparison.
Independent Journal of Management & Production
Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model
Asian Journal of Pharmaceutical and Clinical Research
Pharmacology
Pharmaceutical Science
Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta
Jurnal Manajemen Bisnis dan Kewirausahaan
Influence of Sensory Stimuli on Brand Experience, Brand Equity and Purchase Intention
Journal of Business Economics and Management
Accounting
Management
Economics
Econometrics
Business
Effect of Utilitarian Benefit on Green Brand Equity With Green Brand Image
Jurnal Manajemen
