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Publications by Pietro Häger

How to Offer Luxury Products on the Internet: The Influence of Online Assortment Decisions and Online Purchase Options on Brand Equity

English

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Influence of Sensory Stimuli on Brand Experience, Brand Equity and Purchase Intention

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Consumer Independence Against the Decisions to Buy Online Products

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The Role of Online Brand Trust on the Image of Online Brands

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Luxury Retail – The Online Experience

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Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity

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The Influence of Social Media Communication on Brand Equity: The Evidence for Environmentally Friendly Products

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An Empirical Study on Online Purchase Behavior and Consumer's Perception of Online Shopping

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The Impact of Online Advertising on Tunisian Consumers’ Purchase Intention

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Perceptional Components of Brand Equity: Configuring the Symmetrical and Asymmetrical Paths to Brand Loyalty and Brand Purchase Intention

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