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Publications by Piotr Kwiatek

Loyalty Program Activity: Make B2B Customers Buy More

Marketing Intelligence and Planning

English

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B2B Customers Buying Behavior

International Journal of Synergy and Research

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The Influence of Customer Commitment and Loyalty Program on Customer Advocacy Behavior in B2B Product

International Journal of Science and Research (IJSR)

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«Make or Buy» Im Nadelschnittholzhandel | «Make or Buy» for the Trade of Coniferous Lumber

Schweizerische Zeitschrift fur Forstwesen

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Trade-Offs in Make-Buy Decisions

Journal of Purchasing and Supply Management

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Determining Shopping Malls Customers’ Satisfaction and Loyalty

Journal of Business and Retail Management Research

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Closing Sales in the Sales Conversation With Professional Customers (B2B)

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Customer Relationship Management and Online Customers Brand Loyalty

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Could the Loyalty Program Increase Store Loyalty?

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Attracting New Customers to Loyalty Programs: The Effectiveness of Monetary Versus Nonmonetary Loyalty Programs

Journal of Consumer Behaviour

Social Psychology

Applied Psychology

English