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Publications by Piyush Sharma

Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance

Journal of Business Research

English

Service Role and Outcome as Moderators in Intercultural Service Encounters

Journal of Service Management

Hospitality Management

English

Using Spotlight Effect to Curb Counterfeit Consumption – An Experimental Investigation

Marketing Intelligence and Planning

English

Demystifying Cultural Differences in Country-Of-Origin Effects: Exploring the Moderating Roles of Product Type, Consumption Context, and Involvement

Journal of International Consumer Marketing

Management Information Systems

English

Prevalence of Dental Caries and Treatment Needs Among Primary School Going Children in Nagrota Bagwan Block of Kangra, Himachal Pradesh.

Journal of Evolution of Medical and Dental sciences

English

Neural Naturalist: Generating Fine-Grained Image Comparisons

English