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Publications by Prima Mulyasari Agustini

The City Identity: A Hero Personage as City Branding

Book Chapters of The 1st Jakarta International Conference on Social Sciences and Humanities (JICoSSH)

English

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Islamic Identity Versus City/Place Branding

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Building Heritage as an Important Factor of City Branding

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Culture and City Branding: Mega-Events and Iconic Buildings as Fragile Means to Brand the City

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City Branding Evaluation and Analysis of Cultural Capabilities of Isfahan City

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Branding the City: The Democratic Legitimacy of a New Mode of Governance

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