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Publications by Puneet Manchanda

Gamification and Mobile Marketing Effectiveness

Journal of Interactive Marketing

International Management

English

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Pembelajaran Organisasi Makhluk Hidup Berbasis Gamification Menggunakan Mobile Augmented Reality

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Gamification as a Model of Marketing Mechanism for Managing Child Nutrition

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Attention, Emotions and Cause-Related Marketing Effectiveness

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The Mobile Marketing Handbook: A Step‐by‐Step Guide to Creating Dynamic Mobile Marketing Campaigns

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Effectiveness of Mobile Marketing System to Improve the Potential of MSMEs Using Location-Based Service System

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Crowdsourcing In-Situ Data on Land Cover and Land Use Using Gamification and Mobile Technology

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Examining the Impact of Gamification on Intention of Engagement and Brand Attitude in the Marketing Context

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