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Publications by Radu Dimitriu
Consumers’ Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments
Psychology and Marketing
Marketing
Applied Psychology
Brand Extension Similarity Can Backfire When You Look for Something Specific
European Journal of Marketing
Marketing
Related publications
Deriving Psychodynamics Among Consumers Through Social Media
Advances in Business Strategy and Competitive Advantage
Brand Experience Effects on Consumer Social Media Marketing Perceptions and Brand Value
Journal of Global Strategic Management
Brand-Consumer Relationship and Corporate Social Responsibility: Myth or Reality & Do Consumers Really Care?
Journal of Business & Economics Research (JBER)
Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media
Consumers’ Identification With Corporate Brands: Brand Prestige, Anthropomorphism and Engagement in Social Media
Journal of Product and Brand Management
Innovation
Marketing
Management of Technology
Management
Strategy
Consumer Engagement With Brand Posts on Social Media: Current State and Research Agenda
Uncovering Deception in Social Media
Social Network Analysis and Mining
Computer Science Applications
Communication
Media Technology
Information Systems
Human-Computer Interaction
Three Essays on Understanding Consumer Engagement With Brand Posts on Social Media
Investigating the Impacts of Brand Social Media Posts’ Linguistic Styles on Consumer Engagement
