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Publications by Raffaella Montera

Building Tourism Destination Brand From the Relational View Perspective: The Italian Project “Rete Destinazione Sud”

Enlightening Tourism

Hospitality Management

English

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Destination Brand Equity in Tourism Context: Evidence on Iran

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Trust as the Antecedent of Strategic Choices From a Relational View Perspective

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The Importance of Innovation in Designing a Luxury Tourism Offering: The Perspective of Tourism Destination Stakeholders

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Digital Marketing Mix Strategies in the Tourism Industry in Zimbabwe: A Masvingo Tourism Destination Perspective

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Factors Affecting Medical Tourism Destination Selection: A Malaysian Perspective

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The CEO-Chair Relationship From a Relational Leadership Perspective

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