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Publications by Rasa Pauliene

The Influence of Recommendations in Social Media on Purchase Intentions of Generations Y and Z

Organizations and Markets in Emerging Economies

International Management

English

Complex Approach on Multicultural Teams Management & Leadership

Journal of Educational and Social Research

Social Sciences

English

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TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION

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Social Media in the Store Environment: The Impact of Social Network Applications on Consumer Emotions, Cognitions, and Purchase Intentions

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Research on the Influence of Social Media Information on Consumers’ Purchase Intention

MATEC Web of Conferences

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The Influence of Store Atmosphere on Emotional Responses and Re-Purchase Intentions

Business Management and Strategy

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The Role of Risk-Benefit and Privacy Analysis to Understand Different Uses of Social Media by Generations X, Y, and Z in Indonesia

Electronic Journal of Information Systems in Developing Countries

Information Systems

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Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity

Eurasian Journal of Business and Economics

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Research on the Influence of Content Features of Short Video Marketing on Consumer Purchase Intentions

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The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations

Brazilian Business Review

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Effectiveness of Social Media Marketing on Customer Purchase Intention

International Journal of Innovative Technology and Exploring Engineering

Mechanics of Materials

Electronic Engineering

Structural Engineering

Computer Science

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