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Publications by Ravi Dhar

When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements

Journal of Consumer Research

International Management

English

Pooled Amplicon Deep Sequencing of Candidate Plasmodium Falciparum Transmission-Blocking Vaccine Antigens

American Journal of Tropical Medicine and Hygiene

Infectious Diseases

English

Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

English

The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization

Customer Needs and Solutions

English

Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation

Journal of Consumer Research

International Management

English

Consumer Preference for a No‐Choice Option

Journal of Consumer Research

International Management

English

A Mutation in theSchizosaccharomyces Pombe Rae1Gene Causes Defects in Poly(A)+RNA Export and in the Cytoskeleton

Journal of Biological Chemistry

Molecular Biology

English

Immunization of Mice With DNA-Based Pfs25 Elicits Potent Malaria Transmission-Blocking Antibodies

Infection and Immunity

Infectious Diseases

English

Immunization of Mice With DNA-Based Pfs25 Elicits Potent Malaria Transmission-Blocking Antibodies

Infection and Immunity

Infectious Diseases

English