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Publications by Reginald Masocha

Contrasting Contemporary Advertising Media Strategies of Small Retail Firms:

Journal of Economics and Behavioral Studies

English

Interaction of Technological Marketing and Porter’s Five Competitive Forces on SME Competitiveness in South Africa

Mediterranean Journal of Social Sciences

English

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Making the Brand Appealing: Advertising Strategies and Consumers' Attitude Towards UK Retail Bank Brands

Journal of Product and Brand Management

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Manufacturer's Pricing Strategies in Cooperative and Non-Cooperative Advertising Supply Chain Under Retail Competition

International Journal of Industrial Engineering Computations

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Choosing Advertising Media

Journal of Research in Marketing

English

An Exploration of Body Art in Retail Advertising

Journal of Marketing Development and Competitiveness

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Retail Mix Strategies of Minimarket

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Media Transportation and Advertising

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International Management

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Flexible Small Firms? Why Some Small Firms Facilitate the Use of FWPs

Canadian Journal of Sociology

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Do Small Firms Compete With Large Firms?

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Contemporary Drug Advertising in Leading US Medical Journals

Learned Publishing

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