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Publications by Richard Montague
Consumers’ Demographic Differences and the Country-Of-Origin Effects on Evaluations of Product Categories: An International Study
International Journal of Management Science and Business Administration
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Demystifying Cultural Differences in Country-Of-Origin Effects: Exploring the Moderating Roles of Product Type, Consumption Context, and Involvement
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The Impact of Consumer Ethnocentrism and Country of Origin Sub‐components for High Involvement Products on Young Chinese Consumers’ Product Assessments
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The Effects of Country-Of-Origin on the Service Sector: A Multidimensional Approach
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An Exploratory Study Into the Role and Interplay of Intrinsic and Extrinsic Cues in Australian Consumers’ Evaluations of Fish
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