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Publications by Rita Gunther McGrath
Falling Forward: Real Options Reasoning and Entrepreneurial Failure.
Academy of Management Review
Management
Business
Strategy
Innovation
Accounting
Management of Technology
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Are Real Options "Real"? Isolating Uncertainty From Risk in Real Options Analysis
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Entrepreneurial Failure as a Threshold Concept
Journal of Management Education
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Use of Real Options Theory
DAAAM International Scientific Book
Valuing Real Options Using Implied Binomial Trees and Commodity Futures Options
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