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Publications by Robert P Leone

The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning

Journal of Brand Management

English

Related publications

Identity, Positioning, Brand Image and Brand Equity Comparison.

Independent Journal of Management & Production

English

The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.

Academy of Management Proceedings

English

Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models

The International Journal of Management Science and Business Administration

English

Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid

European Scientific Journal, ESJ

English

The Strategic Impact of Sensory Elements on Building and Developing Brand Equity

Management Dynamics in the Knowledge Economy

English

Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

Journal of Business Research

English

Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta

Jurnal Manajemen Bisnis dan Kewirausahaan

English

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Journal of Marketing

International Management

English

Retail Brand Equity: Measurements Through Brand Policy and Store Formats

American Journal of Industrial and Business Management

English