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Publications by Rodrigo César Tavares Cavalcanti
Like a Wave on the Ocean: The Fluid Personality of the Movimento Brand
Brazilian Business Review
Management
Business
Economics
International Management
Strategy
Innovation
Accounting
Management of Technology
Econometrics
Related publications
The Effect of Brand Personality and Brand Satisfaction on Brand Loyalty: A Conceptual Paper
Journal of Management Research
The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement
International Journal of Business and Social Research
The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey
International Journal of Marketing Studies
Investigating the Effect of CSR on Brand Equity With the Mediating Role of Brand Personality and Brand Reputation: A Case Study of Golrang
Journal of Business Administration Researches
Brand Personality Dimensions in the Brazilian Context
BAR - Brazilian Administration Review
Management
Strategy
Applicability of Brand Personality Scale in the Indian Context
International Journal of Trend in Scientific Research and Development
The Influence of Destination Personality on Brand Image Evaluation Among Archaeological Tourists
Jurnal Komunikasi: Malaysian Journal of Communication
Communication
The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries
Central European Business Review
Management
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International Management
Strategy
Innovation
Management of Technology
Brand Logo Shape and Brand Personality
