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Publications by Rohini Ahluwalia

An Examination of Different Explanations for the Mere Exposure Effect

Journal of Consumer Research

International Management

English

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Normal Mere Exposure Effect With Impaired Recognition in Alzheimer's Disease

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An Examination of Fault Exposure Ratio

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The Influence of Mere Exposure on Web Based Breadcrumb Navigation

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The Indirect McCollough Effect: An Examination of an Associative Account

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The Generalizability of Subliminal Mere Exposure Effects: Influence of Stimuli Perceived Without Awareness on Social Behavior.

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Mere Listening Effect on Creativity and the Mediating Role of Psychological Safety.

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