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Publications by Rui Vinhas da Silva

Towards a Unified Theory of Brand Equity: Conceptualizations, Taxonomy and Avenues for Future Research

Journal of Product and Brand Management

Management of Technology

English

Related publications

Avenues for Future Research

English

Towards a Unified Theory of Imprecise Probability

International Journal of Approximate Reasoning

Applied Mathematics

Theoretical Computer Science

Artificial Intelligence

English

Consumers' Complaint Behaviour. Taxonomy, Typology and Determinants: Towards a Unified Ontology

Journal of Database Marketing & Customer Strategy Management

English

Towards a Unified Rate Theory of Stochastic Resonance

Fluctuation and Noise Letters

English

Towards a Unified Theory of GPS Ambiguity Resolution

Journal of Global Positioning Systems

English

Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model

Asian Journal of Pharmaceutical and Clinical Research

Pharmaceutical Science

English

Genetics of Post-Traumatic Stress Disorder: Informing Clinical Conceptualizations and Promoting Future Research

American Journal of Medical Genetics, Part C: Seminars in Medical Genetics

English

Identity, Positioning, Brand Image and Brand Equity Comparison.

Independent Journal of Management & Production

English

The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.

Academy of Management Proceedings

English