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Publications by Rumen Pozharliev

Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context

Journal of Advertising
CommunicationInternational ManagementBusinessMarketing
2017English

€œI Am Resting but Rest Less Well With you.” the Moderating Effect of Anxious Attachment Style on Alpha Power During EEG Resting State in a Social Context

Frontiers in Human Neuroscience
Mental HealthNeuropsychologyPhysiological PsychologyNeurologyBehavioral NeurosciencePsychiatryBiological Psychiatry
2014English

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Towards a Neuroscience of Social Interaction

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Social Networks Addiction: Could Social Advertising Help?

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How Social Neuroscience Can Inform Theories of Social Comparison

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Evolution in a Social Context

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Social Neuroscience in Psychiatry: Of Obvious Relevance

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Social Media Advertising Trends in Tourism

Amfiteatru Economic
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